Why Bela Soap?

Triple French Milled

We use the age-old process of triple French milling because it compresses the bar to remove air pockets. The end result is a long-lasting bar that won’t dissolve easily and creates a rich, creamy lather.

Sustainable Plant Oils

Here at Bela, we responsibly source our ingredients. We use only sustainably sourced palm oil and our soap base contains no EDTA, HEDP, artificial preservatives or foaming agents. All of the palm used in the manufacturing of our soap is non-GMO and our soap base is 100% natural.


We know today’s consumer is conscious of what they goes into their skincare products and we offer a pure, natural soap people can feel good about. Bela soaps are SLS, SLES and Paraben free and contain no harsh chemicals or detergents known to irritate skin.

Organic Shea Butter

Our Shea butter is fair trade certified and directly benefits empowering women in communities of Ghana. Harvested from the nut of the African Shea tree, Shea butter is an exceptional moisturizer and well-known for its skin nourishing properties.


The entire Bela Bath & Beauty line is cruelty-free. We never test our products on animals.


Bela soaps are made without any genetically modified organisms. Our responsible product sourcing ensures our soaps are free from any GMO engineering or contamination.


In the last few years we’ve worked hard to grow our product market for Bela Pure Natural Soaps, and it’s paid off with a wide-reaching base of loyal customers to the Bela brand. Through product launches in larger retail chains, to the Amazon marketplace, and a growing social presence, Bela Pure Natural Soaps have become a household name.


One Bela’s soaps best advantages is their tendency to capture impulse sales. Customers are drawn in by the unwrapped bars, as they’re able to experience the feel and fragrance firsthand in the retail setting. These impulse buys compound over time, building incremental sales growth for our partners.



At Bela, we’re focused on strong partnership initiatives, and we do this through our role as the factory-direct source for Bela Pure Natural Soaps. Made exclusively at our manufacturing facility in Australia, we’re able to control how our soaps are brought to market by being the single point of supply.

Account Specialists

Our account specialists are committed to your success. Our team effectively handles our partnerships, from large national retailers to smaller single store locations. Maintaining buyer relationships through communication is our specialty.


Our logistics team can coordinate LTL, mixed containers, or FTL freight, crossdocked at our Michigan facilities or direct to DC’s. Keeping your supply chain free from roadblocks is a top priority.

Private Label

Are you looking to increase brand loyalty? Here at Bela, we leverage our manufacturing capabilities, in-house graphics team, and distribution channels to make your private label dream a reality. From custom ingredients sourcing and formulations, to packaging design, to call-out information, we take your goal and design the project to fit.

Get in Touch

Interested in carrying Bela Pure Natural Soaps? Submit the form below and a member of our team will be in touch shortly.